Midwest Office of Coaches of Influence

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Bob joined COIN in March 2016. He is the Midwest Director of COIN Sports Outreach. The purpose of COIN is to reach coaches with the gospel, encourage them in their faith, and strengthen them in their commitment to Christ. We help coaches to maximize their influence in their personal, family and professional lives by working through and with the local church. The four pillars are:
To the Coach – Connect the coach to the Church (COACHES FELLOWSHIPS). Daily email devotions for coaches Monday through Friday (see bottom of page for email).
To the Coach – Training and Resources: CHARACTER MATTERS; Horse Whisperer seminars; COACHING MATTERS study guide; Game Plan for Life by Joe Gibbs; My Personal Best by John Wooden; others
Through the Coach – Connect the community to the team (TEAM TALK – Character Matters word of the week)
Through the Coach –  Connect the community to individual players (MENTORSHIP)




Wade Salem is the Founder and President of Character Matters in Arizona which helps coaches incorporate character within their programs. He comes from a coaching family and has worked almost two decades with hundreds of coaches and teams from every level. From playing, coaching and consulting, Wade brings a unique insight and clarity into coaching character. He’s an excellent leader, speaker and author of character curriculums. Wade is dedicated to educating coaches to discover the qualities needed to be complete.



The BIG 4 Team Curriculum gives the Coach a Game Plan to execute a Theme of the Week for the season. It fits into the schedule and is easily implemented. It empowers the coach to clearly communicate character qualities needed for success. It helps establish and strengthen the character culture of the team. This three-ring binder includes full color posters to promote; a power point to present; flyer to show; handouts to share; evaluations to review; certificates to reward and online support.
$400 plus shipping





Wade Salem and Dr. Lew Sterrett (the HORSE WHISPERER)




Dr. Lew Sterrett took an untrained, unbroken colt on a journey of success and significance in 90 minutes. Unlike anything you’ve ever seen or experienced before. One of the most powerful programs in the country! Capture the Heart of those you’re leading.
A veteran cowboy said, “It was an absolutely wonderful presentation with an excellent concept… very well done… a great message!”
A text from a coach said, “Bob, thanks for bringing that wonderful presentation of the “Horse Whisperer” to our area! My wife and daughters loved it! I read through the Character Matters curriculum last night when I got home, and I cannot wait to get started on this with my football team!”
An email from another coach, “Thank you for purchasing tickets for us to watch the Horse Whisperer. It was an inspiring event! I absorbed several strong nuggets of wisdom that will help me as both a Head Coach and the Marketing Director for our Corporation, but I will not be saddling an unbroken horse.”
A Facebook message said, “I just want to tell you that through your program, my husband is now going to church with me…”


Coaches of Influence




Lessons on Leadership, Excellence and Mentorship

from the Language of a Horse

Where the Horse World

Meets the Sports World.


tour 2019 flyer pdf

Church Bulletin Inserts

Golden flyer 2019 pdf

Rapid City flyer 2019 pdf

Sioux Falls flyer 2019 pdf


Dr. Lew performed the Capture the Heart program in Lincoln, NE, April 2018. Coach Tom Osborne attended with his grandson, son and around 400 people. Coach said, “Lew is a very talented guy! The program is so worthwhile that there should have been 4-5 thousand people here!”

Two great resources from Coach Tom Osborne:


Coaching Matters               $15.00

In this study guide, former University of Nebraska football coach, Tom Osborne, shares proven principles, strategies and lessons to equip you to improve your coaching and inspire others. Nearly evry successful coach can point to a good coach who taught them how to coach. Coach Osborne makes the case for coaching athletes in body, mind and spirit – all three dimensions. He explains how every coach can get others to follow, giving their best effort. It can be used by an athletic department for professional development, or for a faith-based small group study. Topics include: -mentoring  -integrity  -consistency  -language  -values  -how to deal with adversity  -work ethic  -spirituality  -loyalty  -unity  -vision  -leadership.

Order five or more and get online access to videos for each lesson by Coach Osborne.        $75.00








Mentoring Matters               $13.00

Nearly every successful leader can point to a good mentor who taught them how to lead. Dr. Tom Osborne makes the case for mentoring and explains how each of us can get others to follow without using intimidation or manipulation. Besides showing how any coach, parent, or employer can better lead his/her team, he explains how his TEAMMATES mentoring program has grown from just a few players meeting with students to a national organization. Read how any mentor can leave a legacy. This book features information on the need for mentors, tools for identifying strengths, meaning and purpose of mentoring, and effective mentoring practices.











For more information, call 605-517-0798  or  email  bob@coincoach.org